MARKETING
STRATEGY
HLL re-enters whitening segment with Pepsodent
"After withdrawing Close up Whitening last year , the company has now introduced Pepsodent Whitening."
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ADVERTISING
Yahoo! Plans to sell instant messaging slots to Indian clients
INTERNET services company Yahoo! India has closed its home page advertising order book for the calendar year 2004-2005. It plans to aggressively market its untapped forte - IMVironments (IMVs) - to its Indian clients next year. IMVs are ...
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RETAILING
PSU oil cos question Reliance's diesel pricing strategy
PUBLIC sector oil marketing companies have complained to the Government against Reliance Industries Ltd (RIL) selling diesel at Rs 3 per litre below their price through `questionable' means. They allege that retail diesel sales have been hit ...
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Kalyan group plans TN foray
THE Rs 1,000-crore Kalyan group, which has a significant presence in the jewellery and textiles retail trade in Kerala, is making a foray into Tamil Nadu by opening its first showroom in Coimbatore. The group has firmed up plans for expanding ...
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HPCL to float tenders for e-fuel stations
HINDUSTAN Petroleum Corporation Ltd will establish 500 new retail outlets, 70 per cent of them in the rural areas by March 2005. The company is also set to call for global tenders for 500 fully automated or e-fuel stations. The Executive ...
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Kewal Kiran clothing on retail path thru franchisees
KEWAL Kiran Clothing, Rs 135-crore apparel manufacturer, has plans to expand its Killer Easies retail chain through a national franchisee model. The company has recently opened its own stores in New Bombay and Mulund for its premium brands ...
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MARKETING RESEARCH
Maharashtra tops among Net users
WHEN it comes to Internet surfing, Maharashtra is the most happening State. With more than 27 per cent of the 4.9 million Internet users in the country residing in Maharashtra, it tops the chart when it comes to Internet subscriber base. The ...
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OUTLOOK
PepsiCo may hike prices more to meet input costs
INFLATIONARY pressures are at it again. Just two months after soft drink prices were increased, PepsiCo India initiated a second round of price hikes last week. And what's more, soft drinks could become costlier in the near future as raw material ...
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NEW PRODUCTS & SERVICES
Nokia launches premium handsets
MOBILE handset leader Nokia on Monday launched its super premium mobile phones under the brand name Vertu here. The phones, priced between Rs 2.42 lakh and Rs 17.2 lakh apiece, will be distributed through Regent Watch and Jewellery stores at ...
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Van Heusen launches men's innerwear range
MADURA Garments' premium brand for corporate wear, Van Heusen, has forayed into the mens innerwear category with the launch of briefs, vests, boxers, loungewear and thermal wear. The Van Heusen innerwear is priced between Rs 110 and Rs 180, ...
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Brand Quest
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