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Our Bureau

Bangalore , Oct. 11

MADURA Garments' premium brand for corporate wear, Van Heusen, has forayed into the mens innerwear category with the launch of briefs, vests, boxers, loungewear and thermal wear.

The Van Heusen innerwear is priced between Rs 110 and Rs 180, while loungewear falls between Rs 699 and Rs 845.

This collection will be available at all the exclusive Van Heusen showrooms, Planet Fashion, Trouser Town and leading multi-brand outlets.

The domestic mens innerwear market is estimated at 350 million units ands valued at about 2500 crore.

The premium segment of this market, priced above Rs 90, and estimated at Rs 350 to Rs 400 crore, is growing at 20 per cent annually.

More Stories on : New Products & Services | Knitwear & Hosiery

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