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Gaurav Raghuvanshi

The company would fund the expansion through internal resources and loans. It has already started negotiating with a couple of public sector banks to fund the project.

Bhachau (Gujarat) , Oct. 12

EURO Ceramics Ltd, which makes the `Euro' brand of vitrified floor tiles, has chalked out plans to treble its production at a cost of about Rs 100 crore.

The Rs 500-crore company, which diversified from selling building materials to producing tiles by setting up a 5,000 square metres per day vitrified tile factory at Bhachau after the 2001 earthquake, now plans to take up the production to 15,000 square metres per day.

The company would fund the expansion through internal resources and loans. It has already started negotiating with a couple of public sector banks to fund the project, but the exact debt-equity mix was yet to be finalised, Euro Ceramics Chairman and Managing Director, Mr Nenshi Shah, said.

"We have already invested Rs 70 crore in the first phase of the project. We have tied up with Sacmi, a leading Italian company, for the technology and we are importing special clay from Ukraine. Our tiles have about double the internationally prescribed strength for vitrified tiles," Mr Shah told presspersons at the company's plant.

After expansion, Euro will become the single largest manufacturer of vitrified tiles in the country with an installed capacity of six million square metres per annum, Mr Shah said, adding that the exercise would be completed by next year.

"We had the plant running within an year and are now producing more tiles than what had been projected by our technology partner, Sacmi. We have one of the longest kilns in India that ensures better vitrification and uniform planarity. We also have fully automatic sorting and mixing and a computer controlled production system," he said.

Euro aims to export at least 40 per cent of its total production. At present, about 15 per cent of the company's production is exported to the UAE, South Africa, Mauritius, US and Australia.

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