The Hindu Business Line : Swarovski aiming for B2C segment

According to Mr Sanjay Sharma, Country Manager, the company's components business witnessed exponential growth in 2002-03 and 2003-04. During the January-September 2003 period, the segment grew 60 per cent and in 2004, growth has already touched 88 per cent and is set to breach the 90 per cent mark.

The company's functions in the country are divided into components and consumer goods businesses, accounting for 55 per cent and 45 per cent respectively of business share.

According to Mr Sharma, the reasons for the extraordinary growth are that more applications and more information are now available and more business segments are being tapped. "Fashion and fashion jewellery are largely unexplored and opening them up would result in a boom." Mr Sharma also said that a number of duplicates were being passed off as Swarovski and the company has launched a worldwide awareness campaign to combat this.

More Stories on : Market Shares | Gems & Jewellery

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Maruti's `Swift' launch next year, says Khattar

SS Music to telecast in Dubai through Pehela Network

Two-day `True Value' fest in Thiruvananthapuram

`Emergency drugs must be easily available in post-patent regime'

Saatchi & Saatchi eyes branding, ideas consultancy

Brand endorsements — Titan ticks in tune with the times

Percept unveils P9 Integrated

Maruti launches used car business in Gujarat

Swarovski aiming for B2C segment

Corsa Swing slows, but GM to keep pushing

Resil launches car care products

Ford expects 40 pc increase in sales

Tanishq unveils festival collection

Mother Dairy launches ultra heat treatment milk in Delhi, NCR