Financial Daily from THE HINDU group of publications
Saturday, Oct 16, 2004
Financial Daily from THE HINDU group of publications Saturday, Oct 16, 2004 |
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Marketing
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New Products & Services Sheetal launches jewellery range Our Bureau
Actress Sushmita Sen at the launch of the `Kiah' brand of diamond jewellery from Sheetal Manufacturing Co, in Mumbai. — Shashi Ashiwal
Mumbai , Oct. 15 THE Mumbai-based Sheetal Manufacturing Co has launched its Kiah brand of diamond jewellery. Actress Sushmita Sen is the brand ambassador. Speaking to newspersons, Mr Govindbhai Kakadia, Chairman of the Sheetal group of companies, said that the Kiah range would lay thrust on innovative designs and consistent price range. The company will be investing Rs 150 crore during the next two years to set up a retail chain for marketing the products across the country. The Kiah range includes rings, pendants and necklaces which range from Rs 4,000 a piece for the dailywear collection to Rs 10 lakh apiece for the bridalwear collection. The company is banking on its designs, which would be the USP for the new brand. "The brand essence of Kiah denotes that a woman does not need a reason to celebrate. Our punch line is - You are the occasion. "It is all about celebrating womanhood. It is a world where one need not wait for birthdays, anniversaries, engagements or weddings to feel adored," Mr Kakadia said.
More Stories on : New Products & Services | Gems & Jewellery
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