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Tuesday, Oct 19, 2004

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Pentair to foray into water purification

Our Bureau

New Delhi , Oct. 18

THE $4-billion Pentair Inc., a global player in the water technology business, has set up a new assembly line at its Indian facility to foray into the commercial and institutional water purification market here.

The new assembly line has been set up for the production of Pentair CIRO system, a new range of reverse-osmosis-based water purification systems for commercial and institutional segment, in Pentair's plant in Goa.

This line can produce 25 units per month at present with a provision to expand to 50 units over the next three to six months.

"The need to treat and manage water in commercial places and institutions is growing every day and Pentair Water aims to establish the standards for products and services in this market.

"Pentair will offer solutions and products. Pentair is targeting 12-15 per cent market share in the very first year of operation in the new segment.

"The market currently has a very low penetration level as end-users are unaware of reverse osmosis and its benefits (both cost and technology). Pentair aims to expand the market through aggressive and focussed advertising," Mr Sanjay Sapra, Pentair India, said.

The Pentair CIRO systems come in capacities ranging from 100 LPH (litres per hour), 250 LPH and 500 LPH and are available in the price range of Rs 1.39 lakh to Rs 2.49 lakh.

The products will be made available through Pentair's existing dealer/distributor network.

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