MARKETING
STRATEGY
Eveready to launch more consumer goods
RIDING on its extensive distribution chain for batteries and packet tea, Eveready Industries Ltd., has decided to introduce more FMCG products in the market. "We are looking at introducing more categories within FMCG, and there is already a top ...
More
INSIGHT
Predatory pricing: Lessons for India Inc
Predatory behaviour constitutes a class of anti-competitive action where prices are set so low as to eliminate competing undertakings and, thereby, threaten the competitive process itself. Even after more than a year of passing the Competition Law, t he Centre has been reluctant to notify the Act in totality. While it is true that the Act will be a double-edged sword, what is important is that India Inc has to strategise the evolving position and ensure that it uses the sharper edge against other s.
More
Unshackling rural markets — For authentic engagement, first
Corporates should think about rural markets more holistically rather than from a pure consumer marketing viewpoint. There is a crucial role also for the government, which must move to authentic engagement and pursue goals important to the aggregate e conomy, and to the well-being of the people, says R. Gopalakrishnan.
More
CHANNELS AND FRANCHISES
Live-In to shut down own stores; plans to run on franchisees
MICROTEX India Ltd, part of the VIP group, is discontinuing the company-owned stores of its apparel brand, Live-In. The company is rejigging Live-In's retail plans and would focus on franchisee run stores and the distributor-led multi-brand ...
More
Reliance MF sets much store by smaller centres
RELIANCE Mutual Fund is seeking to enlist a new set of intermediaries as part of a plan to expand its network in smaller centres. Its targets seem to include driving schools, computer training institutes and even medical representatives. A move ...
More
RETAILING
RBS Home Appliances plans exclusive Siemens outlets
RBS Home Appliances, sole distributor of Siemens Home Appliances, has planned to invest Rs 20 crore in exclusive Siemens showrooms besides launching new operations in Punjab and Chandigarh to flex its distribution muscle. Speaking to ...
More
MARKETING RESEARCH
Maruti tops JD Power survey for fifth year
MARUTI Udyog has topped the list of J.D. Power ranking for the fifth year in a row in terms of customer satisfaction. "Maruti Udyog continues to lead the industry on all factors that contribute to overall customer satisfaction," J.D. Power ...
More
TRENDS
God's Own Country is truly a seller's paradise too
WHILE `know-alls' are a given in highly literate Kerala, it's the compelling `all know' logic that drives marketing professionals of all persuasions from upcountry to `god's very own,' and excel in what they know best - sell wares the most. ...
More
NEW PRODUCTS & SERVICES
Pepsi launches sports drink `Gatorade'
Formulated by researchers at the University of Florida in 1965 to help their football team prevent dehydration while playing, Gatorade is scientifically formulated and athletically proven to replace fluids, company officials claimed ...
More
Bharti offers BlackBerry service
BHARTI Tele-Ventures, on Tuesday, announced the launch of BlackBerry Wireless Solutions through an exclusive tie-up with Canada-based Research in Motion (RIM). The initiative will enable Airtel's mobile customers to access a premium range of ...
More
Mastikool - a health drink catering to Indian tastes
WHEN Bangalore-based Sun Valley launched its Mastikool buttermilk last June, it was betting on the twin advantage of being a health drink and catering to traditional Indian taste. The Chief Executive of Sun Valley, Mr Sundeep Bhandari, said, ...
More
K.K. Modi Group forays into cosmetics
THE Rs 2,500-crore K.K. Modi Group on Tuesday announced its foray into cosmetics with the launch of the ColorBar range of lipsticks, nail polish, kajal and compact. While the formulations for most of these products will be imported, ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds