The Hindu Business Line : Tata Indicom launches `Walky'

BUOYED by the success of its fixed wireless phone service, which has grown 300 per cent in subscriber base since January of last year, Tata Indicom has repositioned this service by launching it anew under the name of `Walky'.

`Walky' offers mobility at landline rates and also comes with a single rate plan, with increasing discounts for higher usage.

"With the launch of `Walky', Tata Indicom is looking at catering to different segments by offering a host of value-added benefits like freedom of mobility within the premises, high speed Internet access, in-built speaker, CLIP, missed call details, etc," said a news release from Tata Indicom.

With this latest initiative, Tata Indicom is targeting the emerging markets as well as the replacement market to further increase their leadership position.

Tata Indicom has also introduced a single rate plan which will be applicable to both its existing 1.2 million fixed wireless phone customers and potential `Walky' customers across its eight circles.

The launch of `Walky' is backed by market research, which indicates that FWP has easily substituted the landline as the `shared' family phone, creating more dependence, through personalisation tools, which will help spur more use of the product within homes and enterprises, said the release.

The single rate plan for Walky customers would consist of rental and plan fee at Rs 240 per month, CLIP facility at Rs. 50 a month, free value of Rs 144 and a call rate of Rs 1.20 per three minutes.

More Stories on : New Products & Services | Telecommunications

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Babes in the advertising wood

Cartoon Network adopts new rating mechanism for ads

IOC, JK Tyres ink pact for customer loyalty schemes

Aerens launches jewellery mall at Gurgaon

Rajkamal Electronics outlet

NRSC widens sample size

Ad avoidance highest among key target groups, says study

Tata Indicom launches `Walky'

Network Security launches products

Natco Pharma launches cancer drug

Anchor Daewoo to roll out new products; plans new facilities

AirTel makes a call in J&K