MARKETING
RURAL MARKETING
Airtel to tap rural markets in AP
AIRTEL has decided to aggressively start tapping the rural areas of Andhra Pradesh from next year. The private cellular major is currently chalking out detailed investment and marketing strategies aimed at attaining a lead over BSNL in the ...
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ADVERTISING
Southern regional advertisers see better reach thru English channels
ARE channels such as National Geographic, Discovery, The History Channel and POGO that offer English language feed good platforms for regional advertisers in the South? Advertisers in the southern region seem to be turning to these channels ...
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Birla Group plans major ad campaign for UltraTech
THE Aditya Birla Group is planning one of its biggest brand-building exercises till date for its newly launched UltraTech Cement (earlier known as L&T Cement) through a combination of an advertising campaign and direct marketing efforts. "We ...
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PROMOTIONS & OFFERS
BSNL slashes registration fee for connection — Offers hefty festive discounts
BSNL has offered hefty discounts on various types of telecom services including the lowering of registration charges on basic telephone to Re 1 from the existing Rs 1,000. "The discounts are for a limited period. We are sure that millions of ...
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RETAILING
`Global retail majors eyeing India'
RETAIL activity in India is set to grow and backdoor entries may be the norm if FDI in that sector is not allowed, according to Dr R.L. Bhatia, CEO, Centre for Change Management. He said that some of the companies that were attempting the ...
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BRANDS
Winner Lab eyes skincare segment
THE growth in the high-end segment of the Indian skincare market is attracting the attention of a host of unlikely players. While a number of global skincare brands are already available on the shelves, Indian companies too are diversifying into ...
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NEW PRODUCTS & SERVICES
Canon to launch campaign for digital cameras
CANON India is launching a marketing and advertising campaign for its digital cameras during the Diwali season. Speaking to Business Line here, the company's Director and General Manager (Consumer Imaging & Information), Mr Alok ...
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New HP notebooks
NEW DELHI: Hewlett-Packard has launched its digital entertainment series with two new notebooks, Compaq Presario V2036AP Portable and Compaq Presario V2035AP Portable. "Designed for a student, professional or a family, the Compaq ...
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Brand Quest
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