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Monday, October 25, 2004

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MARKETING

STRATEGY
Bank loan to buy Ezeebee
NEW DELHI: With affordability being a key influencer in PC purchases, HCL Infosystems and Union Bank of India have entered into a partnership to fit a computer into the monthly family budget through a low EMI. "A HCL Ezeebee PC will now ... More

ADVERTISING
Health Ministry may clamp down on TV ads for `magic' pills
Currently, the law can take action against ads appearing in the print media and does not have a provision for television ads. More

RETAILING
Dixy chicken soon for desi palates
BRITISH fast food company Dixy Chicken has firmed up plans to set up shop in the country. The company has earmarked Rs 20 crore investment over two years in setting up 50 outlets across India, beginning with two in Delhi and Mumbai within the ... More

Sony plans retail outlets for car audio equipment
SONY India, which has a Rs 50-crore share of the Rs 1,500-crore car audio market, is planning to launch a string of retail outlets specifically for the car audio segment. The company, whose car audio systems carry the label `Xplod', has branded ... More


Brand Quest



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Top Stories
Express industry's focus on clinical logistics


Bond market awaits Credit Policy for direction

Dude, did I steal your job?

Define patent terms clearly, says drug industry

FDI in aviation: No flights of fancy, yet

Dollar slide and the world economy

Signs of weakness seen

Looking back
Oct. 17-Oct. 23
Reliance MF sets much store by smaller centres

Pepsi launches sports drink `Gatorade'

Bharti offers BlackBerry service

Tata Indicom launches `Walky'

Ad avoidance highest among key target groups, says study

NRSC widens sample size

Babes in the advertising wood

Southern regional advertisers see better reach thru English channels


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