MARKETING
STRATEGY
Godrej to extend SmartCare service
GODREJ Appliances Ltd is scripting a new role for its SmartCare service. This check-up facility will soon be extended to all B2C divisions of Godrej & Boyce Mfg. Co. Ltd. Godrej SmartCare is a service that offers maintenance and repairs to ...
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ADVERTISING
O&M launches B2B practice
WITH Indian IT firms getting increasingly market savvy in positioning brands globally, advertising biggie Ogilvy & Mather India announced the launch of its B2B practice-Ogilvy Business Markets here on Tuesday. The company views the Indian IT, ..
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MARKETING RESEARCH
Southern guzzlers keep beer sector spirits high
THE domestic beer volume vaulted between 12 and 14 per cent during the second quarter of the current financial year, 2004-05. The figures collated from the country's leading brewers have pegged total sales for the July to September three-month ...
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STANDARDS & BENCHMARKS
Study finds adulteration in coconut oil; rise in prices seen as reason
A SAMPLE study of branded and packaged coconut oil, conducted by the Coconut Development Board in Mumbai markets, has shown that most of the oils did not conform to the Agmark grade. The study done on 14 brands showed at least 10 of them did not ...
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TRENDS
More new channels lead to distribution problems
BROADCASTERS may be planning to launch new channels with increasing frequency but ensuring wide distribution has become a tricky affair. So even as the Star India readies itself for the launch of StarOne, Walt Disney brings in its new channels ...
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NEW PRODUCTS & SERVICES
Star wants FDI cap in media hiked to 49 pc
THE Chief Executive Officer of Star India Pvt Ltd, Mr Peter Mukerjea, has presented a case for Star to hike its equity stake in its direct-to-home (DTH) venture that has been announced in association with the Tata Group. Speaking to reporters ...
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Gangotri Textiles unveils premium range of trousers
GANGOTRI Textiles, the Rs 180-crore spinning and garment company, has unveiled a range of trousers on Tuesday pegged between Rs 695 and Rs 1,295. According to the company, the product is a quality offering and has been manufactured under ...
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Porsche makes entry into India at Rs 47 lakh
GERMAN automaker Porsche announced its entry into the Indian market with the unveiling its model line-up for the country on Tuesday. These include the sports utility vehicle Cayenne and sport cars Boxter and Carrera, which have been priced upward ...
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Airtel service in 4 more towns in Kerala
KOCHI: In its effort to provide complete coverage across the State, Airtel has launched its services at the four main towns of Kalpetta, Mananthavadi, Meenangadi and Sultan Battery in Wayanad district. With this launch, Airtel has ...
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Brand Quest
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