The Hindu Business Line : Trident Hilton eyes elite business class

DOVETAILING into its national strategy, the Trident Hilton Cochin will be repositioning itself as a premium business class hotel and the exclusive destination for the elite leisure traveller.

"This strategy will go hand-in-hand with our recent marketing tie-up with the Hilton group, which has helped us to focus on service and has already generated a new brand image. Hilton's international chain has also helped shore up business by 15 to 20 per cent in the last six months," Mr Visheshwar Raj Singh, General Manager of the Trident Hilton, told Business Line.

The Hilton group has also provided access to training programmes and modules of global quality. It is also helping to build service standards suited to its brand image. The Hilton's strength lies in its high specifications and standards, Mr Singh said. That is why there is a lot of loyalty to Hilton's brand in the global markets that the Trident Hilton plans to capitalise in India.

Currently, the hotel's profile in the corporate business traveller is limited to just 10 per cent. But Kochi is becoming the in-destination for the business traveller with the immense opportunities thrown up the proposed LNG project slated to come up off Kochi, the International Transhipment Container Terminal, a mammoth Express Highway etc.

The Trident Hilton plans to capitalise and grow on the business potential of Kochi. To shore up its prospects as a business hotel, the Trident Hilton Cochin would also be expanding on its communication facilities and could also add a dedicated business centres, Mr Sigh said.

And quite a large number of the business visitors often turn out to be long-stay guests, shoring up the occupancy levels of the properties considerably.

Business visitors would be just one end of the spectrum that we will be targeting at, Mr Sigh said. The advent of the luxury boat Vrinda could add a new dimension to the backwater tourism of the State, Mr Singh said.

Constructed at a cost of Rs 4 crore, the motorboat is an embodiment of luxury. The tariff is steep (at Rs 65,000 for a 4-night 5-day package) it is almost a queen's ransom. And the royalty have already begun to frequent it.

"The other day we had a French Baron and Baroness as visitors to Vrinda. Earlier, an English Duke and Duchess had sailed on it," Mr Singh said. And the hotel management is leaving no stone unturned to beef up its services and facilities.

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