The Hindu Business Line : Porsche makes entry into India at Rs 47 lakh

Mr Mark Bishop, Managing Director, Porsche Middle East, Dubai, along with Mr Ashish Chordia (left), CEO, Porsche Centre Mumbai, and Mr Satya P. Bagla, CEO, Porsche Centre Delhi, at the launch of the new sports cars in the Capital on Tuesday. - Kamal Narang

New Delhi , Oct. 26

GERMAN automaker Porsche announced its entry into the Indian market with the unveiling its model line-up for the country on Tuesday. These include the sports utility vehicle Cayenne and sport cars Boxter and Carrera, which have been priced upward of Rs 47 lakh.

The SUV comes in three versions - `S,' `V6' and `Turbo' — which have been priced at about Rs 61 lakh, Rs 47 lakh and Rs 86 lakh respectively, Porsche Middle East and Africa Managing Director, Mr Mark Bishop, told a news conference here.

The sports car Boxter S will cost Rs 47 lakh while Carrera Rs 63 lakh and Carrera variant `S' will come with a price tag of Rs 71 lakh.

The niche vehicles will be imported from Porsche's plant in Germany.

According to Mr Bishop, the company plans to sell 100 units till July next year. "We recognise we are going to start small in India. We have no finite targets. India is one of the few markets in the world which offers enormous potential and we believe them to be immense for Porsche. I believe India is ready for Porsche," Mr Bishop said.

The Porsche cars will be imported through Delhi-based Exclusive Motors and Sheryan Motors of Mumbai and both importers plan to open `Porsche Centres' by the end of this year in the two cities.

The two importers claimed they have received a decent number of orders for the cars but refused to give details.

"Cayenne will form major chunk of our sales in India," Mr Bishop said.

Porsche plans to appoint dealers in Bangalore, Hyderabad and Chennai by end-2005.

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