MARKETING
STRATEGY
Dubai - based Bin Hendi plans restaurant in India
BIN Hendi Enterprises, the Dubai-based distributor that imports and markets a variety of consumer brands in cosmetics, eyewear, baby foods, electronics and household goods into the United Arab Emirates, is planning a food and beverage (F&B) ...
More
CUSTOMER RELATIONSHIP MANAGEMENT
Maruti, Toyota models top customer satisfaction survey
MODELS from Maruti and Toyota have topped the 2004 four-wheeler total customer satisfaction study, released today by TNS, ranking highest in six of the 10 vehicle parameters. Among the new models launched since TNS's 2003 study, Ford Endeavour ...
More
ADVERTISING
Australian cricketers lead off the field too
THE Australian team is on a song and not just on the cricket field; they are having a field day off it too. Stars such as Ricky Ponting, Brett Lee, Shane Warne and Glen McGrath have all been making appearances in advertisements and live events ...
More
PROMOTIONS & OFFERS
Brooke Bond's offer for Diwali
IN an effort to capitalise on the festive mood of the people with Diwali fast approaching, Brooke Bond has launched a festival offer christened `Olimayamaana Vaazhkai' in Tamil Nadu, Karnataka and Andra Pradesh. The scheme assures prize on ...
More
OyzterBay launches promo
VISAKHAPATNAM: OyzterBay has tied up with the Diamond Trading Company (DTC) and M Suresh and Company to launch the new DTC brand, Sangini, through its exclusive showrooms. According to a press release issued here, the Sangini collection ...
More
BRANDS
Lowe sees good response for StarOne campaign
StarOne is the latest channel offering from the Star Network scheduled for an early-November roll out. According to Mr Ajay Vidyasagar, Senior Vice-President - Marketing & Communications, Star India: "The Lowe approach stood out very ...
More
Tata Indicom rebrands fixed wireless as `Walky'
TATA Indicom has re-branded its fixed wireless as Walky and has launched a lower rate slab for its `True Paid' customers. The Tata Indicom Chief Operating Officer for Karnataka and Andhra Pradesh, Mr Prabhat Pani, told newspersons on Wednesday ...
More
STANDARDS & BENCHMARKS
Purity standards for soft drinks by year-end
PURITY standards for soft drinks are to be finalised by a panel of Bureau of Indian Standards (BIS) in a couple of months, said its members after a meeting in Chennai on Wednesday. The Carbonated Beverages Sectional Committee, FAD 14 of BIS, on ...
More
TRENDS
High bottle prices hit beer brewers
THE domestic beer industry's woes with glass bottles continue. Despite coming off the peak consumption summer months, the average cost of beer bottles remained at a high of Rs 4.50, mostly due to hoarding by the recycled bottle dealers that has ...
More
Bargain sales
A young boy looks out of a footwear shop at `Ramadan Bazaar' near Charminar in Hyderabad on Wednesday. Some of the items were locally produced and the rest brought from Maharashtra and Karnataka. Pavement vendors say demand is good and they are ...
More
NEW PRODUCTS & SERVICES
Distributor RBS Home unveils six new Siemens products
RBS Home Appliances Pvt. Ltd, sole distributors for Siemens Home Appliances in India, has positioned products for premium niche markets, Mr Vipul Raval, Managing Director, RBS Home Appliances, has said. This strategy will continue until the ...
More
Apollo Tyres rolls out Acelere range of tubeless car radials
THE Rs 2,300-crore Apollo Tyres Ltd is looking to garner a 20 per cent market share in the replacement segment of passenger car radial category by the end of this fiscal. The launch of H rated Acelere range of tubeless car radials is expected ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds