The Hindu Business Line : Brooke Bond's offer for Diwali

IN an effort to capitalise on the festive mood of the people with Diwali fast approaching, Brooke Bond has launched a festival offer christened `Olimayamaana Vaazhkai' in Tamil Nadu, Karnataka and Andra Pradesh. The scheme assures prize on every purchase of Brooke Bond tea pack in run up to the festival.

The company is also holding a mega mela in Chennai to honour select prize-winners and two melas would be held in Coimbatore and Madurai. The company also plans to hold high-tech firework shows in select towns across the State to stir up the festive mood.

According to a press release, special 250 gm and 100 gm packets and jars of Brooke Bond tea brands - 3 Roses, Top Star, Taj Mahal, Red Label and Taaza - would have any one of the following-redemption coupon (to be exchanged while making fresh purchase), coin in Re1, Rs 2 or Rs 5 denomination, silver or gold coin or special coupon for the gold pendant worth Rs 5,000 or a gold lamp valued at about Rs 1 lakh.

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