The Hindu Business Line : Call centres, banks growth area in India, says Oracle

``The market is very attractive and having reorganised our sales force in the applications space, we are excited about the region,'' said Mr Ronald A. Wohl, Executive Vice-President, Applications Development, Oracle Corporation. India is also a valuable and critical part of the global development organisation, he said, adding that the company expected its Oracle 11i10 e-business suite, to generate interest in the market, especially ``with the 10-to-1 reduction in cost it offers compared to traditional data warehousing''.

"We see service companies - such as the large number of call centres and banks as growth area in the market, as also discrete and process manufacturing industries.'' Oracle has the largest market share in database and the second largest in business application software in the country.

``The Oracle 11i10 is a paradigm shift in the industry and its built-in information warehousing, information dashboards and enhanced daily business intelligence features will go to make it successful,'' Mr Wohl said. The trend is for commodity computing - high performance and low in cost and "we believe that this is the way forward. From an application perspective, customers have wanted and will now get information-centric applications that will enable them to take decisions," he said.

"No longer is transaction processing sufficient and Oracle's information architecture lets us offer specific information dashboards to our customers," he said. The new release will offer industry functionality, enhanced business intelligence capabilities and business integration.

The Oracle E-Business Suite 11i10, Oracle has expanded the capabilities of Oracle Daily Business Intelligence, which now features 82 per cent more reports, 53 per cent more key measurements, as well as 13 per cent more role-specific dashboards, according to the company. The company had seen lower sales of new licence applications in the first quarter but analysts expect the Oracle 11i10 and the company's restructured sales group to reverse the trend.