MARKETING
STRATEGY
BPL Mobile offers special prepaid plan for students in Mumbai
BPL Mobile has introduced an aggressively priced prepaid package (the Mots Zone card) targeted at college students that offers a rate of 2 paise per minute for calls to any phone within the city made from within the 15 CampusZones that the ...
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BP Ergo to offer customised furniture solutions
BP Ergo, a leader in the domestic market for modular furniture systems, is now integrating research into behavioural patterns at Indian workplaces, with design, to offer value-added solutions to customers. The company is part of the Rs 800-crore ...
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Star News now in US
MUMBAI: Star News on Thursday announced the launch of its services in the US. Star News has a footprint across Asia, West Asia, the UK and now in the US. The channel, according to Star News CEO, Mr Uday Shankar, will provide a link ...
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Emami forays into baby care segment
EMAMI, the personal and healthcare major, has announced the launch of Sona Chandi ayurvedic baby massage oil, marking its foray into the baby care segment. . According to a press release, this is the first of its kind baby oil, which not only ...
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Reckitt Benckiser to bring in more power brands
RECKITT Benckiser India Ltd (RBIL) is in expansion mode. The company, which has just completed an organisational restructuring, is eyeing 10 per cent sales growth to Rs 750 crore in 2004. And being upbeat about the prospects of the Indian FMCG ...
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Reality TV to get desi touch
REALITY TV, the 24-hour channel featuring real life action and dramas, plans to get aggressive in the Indian market. The channel is planning to add Indian content, besides embarking on a large-scale brand building exercise. Ms Flecka Picardo, ...
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Taj Hotels in contract with Denis Island
TAJ Hotels Resorts and Places has entered into a management contract for Denis Island, a resort on a 375-acre private coral island that is 30 minutes flight off the coast of Mahe Island. The resort stands renamed Taj Denis Island, Seychelles, ...
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UB takes Kerala Malt Whisky off the shelves
"We have sacrificed the product just like how we discontinued some of our other economy labels,"
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TRENDS
Focus on how to scale the `value spiral'
INCREASING competition puts pressure on every marketer to find newer ways to distinguish one's product or service from the rest, in order to attract and retain consumers. In this search, people turn to formulae and trusted solutions or copy ...
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NEW PRODUCTS & SERVICES
Two variants of Tata Indica launched
TATA Motors has launched two variants of the Indica, taking the total variants to four each in petrol and diesel engine options. The variants - LGi (petrol) and DLG (diesel) - are priced lower than the top end variants in both engine ...
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Haier unveils detergent-free washing machine
TRY washing your clothes without soap powder. That is what Haier Appliances India Pvt Ltd is asking its clientele to do. On offer is a detergent-free washing machine from the Chinese white goods manufacturer. However, the potential customer ...
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FIL unveils Kohinoor fruit juice
THE Rs 100-crore FIL Industries Ltd has jumped on to the packaged fruit juice bandwagon with the `Kohinoor' brand and plans to invest Rs 20 crore in the new venture within the first year. Launched in three flavours initially, Kohinoor will see ...
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ITC launches Sunfeast biscuit in Kochi market
ITC Ltd's Foods Division has forayed into the competitive organised milk biscuit segment in Kerala with the launch of Sunfeast Milky Magic. The company is aiming at a 15 per cent market share in the first year.. The total biscuits sales in the ...
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BenQ launches camera phone
BENQ, a networked digital lifestyle devices manufacturer, has announced the launch of its sleek tri-band camera bar phone - BenQ M300 - here on Thursday. Targeted at the youth, M300 comes with an inbuilt camera function that allows users ...
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Brand Quest
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