Financial Daily from THE HINDU group of publications
Sunday, Nov 07, 2004
Financial Daily from THE HINDU group of publications Sunday, Nov 07, 2004 |
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Corporate
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Trends `Indian cos must follow US model in globalisation' Our Bureau
Bangalore , Nov. 6 "GLOBALISATION is different from exports. It requires a lot more commitment, investment and building brands in the market," according to Mr Jay Galla, Executive Director, Amara Raja Batteries. He was one of the panelists at a talk on `Market Globalisation' at VISTA 2004, the IIM, Bangalore's annual management fest. Mr Galla advised Indian companies to take lessons from the US, which exports its culture along with its products and makes them acceptable among the locals across the world. Mr Banmali Agrawala, Managing Director, Wartsila India, defined globalisation as making or buying wherever it is cheapest and selling wherever it is most lucrative. "Trade is getting global but politics is getting local and issues like jobs for sons-of-the-soil are getting relevant," he noted. Though movement of goods and services is free now, Mr Agrawala also pointed out that the free movement of people is still hindered by restrictions. In the services sector, it is the mindshare that's more important than the market share, said Mr Sethu Nambiar, Vice-President, Corporate Strategy and Alliances, Satyam Computer Services.
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