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Monday, November 08, 2004

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MARKETING

STRATEGY
`Secure home' from Godrej
THIRUVANANTHAPURAM: The security equipment division of Godrej & Boyce Manufacturing Co Ltd has introduced its `secure home' concept in Kerala. Through the `secure home' initiative, the company hopes to create greater awareness about its ... More

RETAILING
Benetton plans string of megastores — `Focus in India to remain on distribution, retailing'
MR Luciano Benetton, Chairman and Founder of the Benetton Group, sees India possessing adequate speed and modernity that would enable its brand, United Colours of Benetton, to generate significant business in the near future. The Italy-based ... More

BRANDS
Choice to bring Sleep Inn, Clarion brands to India
CHOICE Hospitality (India), the master franchiser of Choice Hotels International brands like Quality Inn and Comfort Inn, plans to bring Sleep Inn and Clarion to India. Mr Sunil Mathur, COO, said that the company will be bring in the Sleep Inn ... More


Brand Quest



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