The Hindu Business Line : Integrated recruitment solutions, customised software tool — JobStreet.com has '2 winners' in its pack

WITH recruitment across sectors growing, JobStreet.com, an online recruitment company, feels it has clear winners in one of its divisions that provides integrated recruitment solutions to its clients and in a software tool that can be customised for each clients' needs.

JobStreet.com India Pvt Ltd, a subsidiary of JobStreet.com Corporation Berhad of Malaysia, has 22 large companies as its clients. This includes Tata Motors, TVS Motor Company, Hindustan Lever Ltd, Asian Paints, BPL Mobile, Aditya Birla group and Colgate-Palmolive.

According to Mr N. Muralidharan, Managing Director and Vice-President, JobStreet.com India, the company even offers to manage the careers pages of its clients, sorting and managing job resumes that a company receives in response to advertisements or even unsolicited applications.

Through the division, called JobStreet Impact, the company can also manage the campus recruitment, making it simpler for companies when they go to a college or university for conducting interviews. There is a lot of manual work that goes into campus recruitments — collecting application forms, administering tests and conducting the interviews of all the students who turn up seeking jobs. Mr Muralidharan says JobStreet.com offers a solution that helps crash the time for the whole campus recruitment process.

"We tell the companies that before you go for campus interviews, why don't you ask the students to apply online. And, when they apply, we can administer a test, the content of which is decided by the company but conducted by JobStreet," he said. So, even before company executives arrive at an institution for interviews, they know the students they need to meet. Of course, they are also free to interview other students in case they are not satisfied with those selected in the online process.

The software tool developed by JobStreet.com called SiVA, according to Mr Muralidharan, is a versatile one that is used for different purposes. It does resume management — receiving applications and sorting them, putting them in appropriate baskets in a database and retrieving them when needed. SiVA can be customised to meet individual clients' requirements. It can help automate an application form so that all applications are in the same format. More importantly, it provides a management information system that helps companies measure the efficiency of various recruitment channels - print medium, online and the like.

Another software tool, LiNA extracts information from an online job advertisement, goes into the database and matches the skill sets of people and automatically alerts them through e-mail about an advertisement for a position that may be suitable for them.

Revenue for JobStreet.com is through annual subscriptions from companies that use its services. Also, those sending their resumes to JobStreet.com can opt to get SMS (Short Messaging System) alerts on their mobile phones about possible job opportunities, which are charged.

At present, JobStreet.com India has offices in Mumbai, Bangalore, Chennai and Pune. It plans to open offices in more cities.

Mr Muralidharan said that JobStreet.com offers its services in Malaysia, Singapore, the Philippines and India. The parent company got a $2-million funding from Walden International of the US in 2000 and a similar amount from Sumitomo Japan the next year. Both these venture capital firms have a "significant minority" shareholding. The company was profitable in all the four countries it operated in, Mr Muralidharan said, without providing figures.

JobStreet.com has got approval for an initial public offering in Malaysia through which it plans to raise about $4 million.

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