Financial Daily from THE HINDU group of publications
Tuesday, Nov 09, 2004

Cross Currency

Group Sites

Marketing - People

Punita Lal is marketing head of Pepsi South Asia

Our Bureau

New Delhi , Nov. 8

PEPSI India today announced the appointment of Ms Punita Lal as the new Head of Marketing for the South Asia Beverage Business Unit.

In her new role as Executive Director (Marketing), Ms Lal will be responsible for devising the marketing and advertising strategy for PepsiCo's beverage brands in India, Sri Lanka, Bangladesh, Nepal and Bhutan.

Said Mr Rajeev Bakshi, Chairman of PepsiCo India Holdings Pvt Ltd, in a statement, "Mr Punita brings with her classic marketing and advertising expertise having worked with top-notch advertising agencies where she has handled prestigious FMCG accounts such as Pepsi and Unilever. Most importantly, she has in-depth experience of the beverage business. Her previous experience as part of the JWT team that worked on Pepsi's first campaign in India and her subsequent global experience in brand marketing will make her transition seamless."

A graduate in Economics from St. Stephens College, New Delhi and an MBA from the Indian Institute of Management, Kolkata, Ms Lal started her career in the advertising industry with Lintas, before moving to J Walter Thompson (JWT).

While with JWT, she developed Pepsi's successful "Are you ready for the magic" marketing campaign. Much of Pepsi's gain of a 20 per cent market share (despite limited distribution to five cities) at that time could be attributed to Ms Lal's efforts, the statement said.

Within JWT, Ms Lal's next assignment was as the Accounts Director for the Unilever Dental Business before becoming the Vice-President and Unit Head, Mumbai, for the company. Ms Lal also worked in different senior marketing positions with Coca-Cola in China and the Far East until 2002.

More Stories on : People | Beverages

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
UDV offers accident cover for bartenders

Sony launches 9 more service centres
UTV in pact with Netfix for Hindi movie DVDs
Festival freebies from car cos
`Managers should seek innovation at every stage'
Broadcasters told not to accept ads from defaulters — Samsung, Motorola, Reckitt in dock
AI's budget airline fares to be 25% lower than market rates
TVS Tyres roadshow in Madurai
Emirates biz class offer
Punita Lal is marketing head of Pepsi South Asia
Ruchi Soya launches Nutrela cooking oils
Animal Planet to launch India Revealed
Porsche debuts with 3 vehicles
Tata Indicom launches push-to-talk service
Designer Silk
Kids emulsion from Agsar

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line