Financial Daily from THE HINDU group of publications
Wednesday, Nov 10, 2004
Financial Daily from THE HINDU group of publications Wednesday, Nov 10, 2004 |
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Marketing
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New Products & Services AdEx guide on print ad layouts Our Bureau
Chennai , Nov. 9 ADEX India, a division of TAM Media Research, has launched the Print Innovation Monitor (PIM), a product that provides information about creative print ad layouts. According to a press release, "Creative print ad layouts have witnessed different shapes and sizes over the last few years. Interestingly, the level of importance assigned to this area can be gauged by the fact that spends for this form of advertising touched a figure of around Rs 73 crore for January-September 2004 alone." The figure was a 37 per cent jump over the same period last year. January-December 2003 saw a spend of Rs 79 crore. AdEx is launching PIM CDs that will contain a set of creative ad layouts since January 2003.
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