The Hindu Business Line : Kirti Ornaments unveils festival collections

THE Mumbai-headquartered Kirti Ornaments Pvt Ltd, a new player in the branded diamond jewellery business, has targeted a turnover of Rs 35 crore in the current fiscal.

In 2003-04, the company recorded a turnover of Rs 31.5 crore, according to Mr Shaunak Shastree, Business Development Manager of Kirti Ornaments Pvt Ltd.

Addressing a news conference here to announce the launch of two collections designed for the festive season, Mr Shastree said the domestic market for branded diamond jewellery has been pegged at Rs 400 crore.

Kirti Ornaments was hopeful of garnering a 5 per cent share of the domestic market for branded diamond jewellery within the next two years.

Kirti Ornaments' range of branded jewellery is retailed through 32 channel partners located across the country. The total number of channel partners would be augmented to 50 by August 2005. Diamonds sold by Kirti Ornaments are certified by an international laboratory for their quality, the gold is hallmarked for its purity and all products are sold at MRP, which is printed on the certificate with full disclosure of details including a photo of the jewel.

Under a tie up with United India Insurance Company, all branded jewellery is insured and Kirti Ornaments pays the premium for the first year.

More Stories on : New Products & Services | Gems & Jewellery

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Numero Uno plans foray into bags, deodorant, footwear — Chalks out Rs 10-crore expansion plans

Tata Tele offers single tariff plan for mobiles

Ad Club confers distinguished service award on CavinKare CMD

`In advertising, get simple, get real'

Samsung set to surpass sales target

Acer setting up mall at Varanasi

Nightingale diaries' new range unveiled

Kirti Ornaments unveils festival collections

Hutch rolls out in Bengal, Sikkim

Panacea launches osteoarthritis drug

Biocon launches bio insulin