Financial Daily from THE HINDU group of publications
Saturday, Nov 13, 2004
Financial Daily from THE HINDU group of publications Saturday, Nov 13, 2004 |
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Info-Tech
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Hardware Industry & Economy - SSI IT majors team up to offer `Multiply' for SMEs Our Bureau
Hyderabad , Nov. 12 ZENITH Computers, Microsoft, Intel and Samsung have come together to announce the launch of `Multiply', an IT solution targeted at SMEs that provides a cost-effective, multifunctional and complete infrastructure product package. This package has been offered at a special `no-profit, no-loss' price as a contribution by all the companies to the SME segment. Although the SME sector is the largest in India, it has been largely untapped by IT companies due to the complexity of the market. To understand this market, Intel, Microsoft and Zenith had separately carried out research on various types of SMEs in India and their needs of cost-effective solution with ease of integration. Based on their findings, they have together designed Multiply, a plug-and-play set-up. In a statement, the Chairman and Managing Director of Zenith, Mr Raj Saraf, said: "We have identified the pulse of the market and we are giving them what they desire. Multiply will will offer a hassle-free solution for a full-fledged business management framework." The Multiply package includes Zenith server and a host of other products from other vendors offering single-vendor interface.
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