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KOCHI: Anchor Electricals has introduced Woods light control and home automated system, the premium range of electrical accessories, in the Kerala market.

The Woods range of products include British monoboc switches, wiring accessories under the brands Matrix, Viva, Scota, Elton, Rivoli and a complete range of home automation products, including light control system or mood lighting, electronic sensors etc.

Through Woods, Anchor will introduce a range of contemporary technology driven switches and accessories and the launch of Woods will help to further capitalise on the Anchor brand, said Mr Dinesh Aggarwal, Country Head, Anchor Electronics and Electricals Pvt Ltd.

Woods is entering the Indian market through a 76:24 joint venture between Anchor and British General with an initial investment of Rs15 crore. The scope of JV includes the design, manufacture and sale of Woods range of product in India and SAARC countries to begin with, he added.

More Stories on : New Products & Services | Electrical Goods | Kerala

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