Financial Daily from THE HINDU group of publications Wednesday, Nov 17, 2004 |
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Announcements Variety - Fashion Rohit Bal to design uniform for British Airways staff Our Bureau
Chennai , Nov.16 DESIGNER Rohit Bal has been selected to design a new South Asian uniform for British Airways staff in India, Bangladesh and Pakistan. According to a press release, the new uniform, which will comprise a tunic suit and sherwani, will replace the current sari and salwar kameez. A new uniform sari will also be designed to be worn at special promotional events along with the tunic suit. Mr Michael Crump, the airline's Head of Design Management based in London, said, "When we were looking for a designer for the South Asian uniform, we wanted someone who could take our new uniform, created by the British designer Julien Macdonald and interpret it into a design that reflects the cultures of South Asia." Ms Lorena Castelino, International Cabin Crew Manager, and Ms Vanita Gopal, Senior Cabin Crew Delhi, were involved as part of the team in selecting Bal from a shortlist of four designers.
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