The Hindu Business Line : TAG Heuer signs up Sushmita Sen as brand ambassador

Film actress and former Miss Universe Sushmita Sen with Mr Jean-Christophe Babin, CEO of TAG Heuer, at a press conference in the Capital on Wednesday. — S. Subramanium

New Delhi , Nov.17

SWISS luxury watchmaker TAG Heuer today said it has signed film actress Sushmita Sen as brand ambassador as part of strategy to increase sales.

"We have signed on Ms Sen as part of our strategy to focus on sales of watches for women as this segment contributes to 40 per cent of our worldwide sales," TAG Heuer President and CEO, Mr Jean-Christophe Babin, told a news conference.

Ms Sen joins TAG Heuer's current Indian brand ambassador Shah Rukh Khan to become part of a list of international TAG Heuer ambassadors including Marion Jones and Tiger Woods.

TAG Heur also said it was planning to increase its sales network to 28 cities by next year as well as invest about Rs 10 crore for marketing the brand in a bid to break even by 2006.

"TAG Heuer is already available in over 40 points of sale in 18 cities. We plan to add another 10 cities to our bouquet by next year," TAG Heuer Managing Director for Asia Pacific, Mr Ravi Thakran, said.

The company is planning to grow by about 50 per cent next year in India.