MARKETING
STRATEGY
AXN plans series on Hong Kong locales in Bollywood movies
AXN, the action and adventure channel, is planning to launch a half-hour series, Hong Kong Bollywood Movie Odyssey, which will present Hong Kong locations, which have featured in Bollywood movies. The programme is supported by Hong Kong Tourism ...
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Candico eyeing jt ventures in Nepal, Bangladesh, Africa
WHEN Candico announced plans to go global last month, it set itself apart as the only Indian confectionery firm that has survived the aggressive domestic market and dares to look overseas for growth. After charting a $6 million investment in ...
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SBT `pilgrim banks' for Sabarimala devotees
THIRUVANANTHAPURAM: State Bank of Travancore (SBT) has opened `pilgrim banking centres' at Sannidhanam and Pampa in the hill shrine of Sabarimala. An official spokesman said here that the bank would also set up an ATM counter at Pampa ...
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MARKET SHARES
Whirlpool bid for top spot
WHIRLPOOL of India Ltd is working on a new strategy for its air-conditioner business. At present, it gets its ACs assembled by different companies. The new strategy is expected to be finalised in 2005, according to Mr Arvind Mediratta, Vice ...
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RETAILING
Hunky Dory plans one more outlet in Chennai
HUNKY Dory, a store that caters for kids below 14, plans to open one more outlet in the city by the end of 2005. This would be followed by stores in Coimbatore and Bangalore. The first store is located in Kilpauk and covers 6,000 sq ft of ...
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BRANDS
E.I.D. Parry to retail branded sugar
E.I.D. Parry has launched Parry's Pure Refined Sugar.According to the Managing Director, Mr P. Rama Babu, the company will increasingly look at branding and value addition of sugar, which has till now been looked at as a commodity. Branded and ...
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Similarity in brand labels would confuse consumers: HC
THE Madras High Court has held that use of same colour combination and get-up of labels used to market edible oil by a manufacturer could not be used by another company to market its product simply because the business of the former was not ...
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Seminar on branding in Hyderabad
HYDERABAD: Xavier Institute of Management and Entrepreneurship (XIME - Bangalore), in association with Satyam Computer Services, is holding a seminar on `Branding and Advertising' here on Saturday. To be held at Hotel Viceroy, the ...
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NEW PRODUCTS & SERVICES
HLL launches Bru Malabar filter coffee
HINDUSTAN Lever Ltd (HLL) has launched a premium brand of roast and ground coffee, Bru Malabar, targeting a market that's characterised by low margins but high volumes. Each kilogram of Bru Malabar, which hopes to attract "authentic filter ...
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HP launches new range of printers
HEWLETT Packard (HP) India on Thursday launched 23 new varieties of laser printers with the product category ranging between 12 pages per minute and 55 pages per minute. The printers have an enhanced technology and their prices have been ...
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LIC unveils two policies
The Life Insurance Corporation of India has launched two new plans Jeevan Anurag and Jeevan Nidhi, a money back and a pension product. `Jeevan Anurag' is a money back plan that takes care of the need for higher education of the policyholder's ...
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P&G launches Tide detergent Bar
PROCTER & Gamble Home Products Ltd, in what could be construed as a competitive move, has launched detergent bar under the brand name, Tide, at a price that is akin to Hindustan Lever's Rin Supreme. The launch of Tide bar will coincide with the .
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Recharge cards for `Walky'
TATA Indicom has introduced prepaid recharge cards for its Fixed Wireless Phone, Walky. The company said the cards offered a tariff of 90 paise per pulse, which is lower than landline rates, as well as what the company said are the lowest ...
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Brand Quest
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