MARKETING
STRATEGY
`Apex fares are here to stay'
THERE is good news for the domestic air travellers. The days of flying at reduced rates in the domestic skies, it would seem, are here to stay. The state-owned Indian Airlines (IA), which has the largest air connectivity within the country, ...
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CHANNELS AND FRANCHISES
Durga Bearings gets Japanese co dealership
NSK Ltd of Japan, a global bearings major, proposes to expand its operations in India. As a step in this direction, it has begun to appoint dealers in various parts of the country. Recently, it announced the appointment of Durga Bearings Pvt ...
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RETAILING
Span Apparels plans 30 more exclusive stores
SPAN Apparels Pvt Ltd, producers of Spykar Jeans, plans to open 30 more exclusive stores by next year taking the number of its exclusive outlets to 50 across the country. Spykar Jeans, which currently has a turnover of over Rs 20 crore, has ...
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MARKETING RESEARCH
Jeanswear market set to cross Rs 1,900 cr this year: Study
THE domestic jeanswear market is expected to cross Rs 1,900 crore this year, with about 35 million Indian consumers expected to purchase over 43 million pairs of jeans. Men make up the chunk of consumption at 76 per cent, followed by women at ...
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BRANDS
`Brands need to give way to lovemarks'
`BRANDS' have become bland expressions, thanks to the excessive commercials and the multitude of television channels. Instead, companies and organisations need to focus on creating `lovemarks' that bring their products very close to consumers' ...
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ONLINE MARKETING
Mahamaza to sell own brands on the Web
ONE would have thought the persistent downturn in the fast moving consumer goods (FMCG) market would keep newcomers out of this business. But it appears that unviable and low margins at the retailing end of the FMCG business has spurred ...
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TRENDS
MTNL prepaid emerges trumps
AN ambitious direct move to 3G (third generation wireless services) by MTNL may be just around the corner. But to speak of the present only, Mahanagar Telephone Nigam Ltd had to just announce the availability of its prepaid cellular connections ...
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Brand Quest
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