Financial Daily from THE HINDU group of publications
Tuesday, Nov 23, 2004
Financial Daily from THE HINDU group of publications Tuesday, Nov 23, 2004 |
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Marketing
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Brands Dabur to unveil new logo today Our Bureau
New Delhi , Nov. 22 DABUR India will unveil its new logo tomorrow. The logo, while retaining the characteristic banyan tree, will present it in a "younger" look in form and colour. The trunk of the new tree mirrors the form of three people with their arms raised, conveying exultation, the company said in a notice to the BSE today. In the new logo, the leaves represent growth, vitality, rejuvenation and renewal. The brand essence line, "celebrate life" embodies enhancement and wellness. "The banyan tree logo has been an integral part of the company's identity for many decades, symbolising trust and quality associated with the company and its range of ayurvedic healthcare products since inception." While retaining its ayurvedic heritage through traditional brands like Dabur and Hajmola, the company has significantly expanded its presence in personal care and food categories with brands like Vatika and Real. "To signify the transformation of the company to its present form, the new logo is being adopted," the BSE notice said.
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