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Tuesday, Nov 23, 2004

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Marketing - New Products & Services


Aurum range from Electrolux

Our Bureau

New Delhi , Nov. 22

ELECTROLUX India on Monday announced the launch of `Aurum,' its new range of fully automatic front-loading washing machines in 5- and 5.5-kg capacity.

With this launch, the company's washing machine portfolio now comprises 10 fully automatic and four semi-automatic machines.

Mr Ajay Kapila, Vice-President (Sales and Marketing), said the range has been manufactured at the company's Butibori plant.

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