Financial Daily from THE HINDU group of publications
Tuesday, Nov 23, 2004
Financial Daily from THE HINDU group of publications Tuesday, Nov 23, 2004 |
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Marketing
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Advertising Indian YoungGuns make it big Our Bureau
Mumbai , Nov. 22 FOUR Indian entries made it to the YoungGuns International Advertising Awards held last Friday in Sydney. RMG David and Ambience Publicis both bagged a bronze each in the outdoor, community Service and charity category. Ambience Publicis was also declared as finalists in two categories. While Mr Rohit Devgun from RMG David won the bronze for WWF India creative work titled `nests', Mr Ashok Lad, Mr Amitabh Agnihotri from Ambience Publicis, Mumbai, bagged the bronze for the `keyholes' ad for Snehi Child Welfare Organization. YoungGuns is the only international advertising award in the world for professionals and students under the age of 30. The awards invited entries from 59 countries and around 40 categories, which included print, television,photography, art direction, copy writing and ambient media. "The awards function this year was the largest so far, and also witnessed a fairly significant number of entries from India," said Mr Pushpinder Singh, National Creative Director, Ambience Publicis, who was also the member of the YoungGuns International Advertising Awards jury. The Indian entries also witnessed a turnaround in creativity, as almost all works ran strong both on idea and execution. "We have traditionally been strong on ideas and weak at execution especially in the print medium, which was not the case this time around," Mr Singh said. Speaking about Ambience Publicis' haul, he added, "It is really encouraging having won the honours at YoungGuns. We currently have the best young talent with us, and they should be able to show up in a year's time." Interestingly, the `keyholes' print ad for Snehi Child Welfare Organization also finds mention in the 2004 annual issue of the US-based Communication Arts magazine, a renowned trade journal for visual communications.
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