Financial Daily from THE HINDU group of publications
Tuesday, Nov 23, 2004
Financial Daily from THE HINDU group of publications Tuesday, Nov 23, 2004 |
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Marketing
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Strategy Variety - Interiors & Homes Home furnishing co plans studio Our Bureau
HYDERABAD: Vijay Textiles Ltd, the city-based home furnishings and upholstery company, is setting up a studio to let its customers have a virtual feel of the products they purchase. The studio would allow customers to see how a particular product looked in their houses or office environment, the company informed the Bombay Stock Exchange on Monday. The studio would project how a particular product, in its design and colour texture, looked like when it was put up. "This enables the customer to make a choice easier, better and as per their taste," the company statement said. "We have initiated a process to set up such a studio, a one-of-its-kind facility in the country," it said. It said some well-known international retail houses possessed such studios. This move was part of 15-year-old company's efforts to catch up on the concepts of mega retail stores.
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