MARKETING
STRATEGY
Lotte India to diversify product portfolio
LOTTE India Corp Ltd, the erstwhile Parrys Confectionery Ltd, will look to diversify into a whole host of product categories such as chocolates, biscuits, snack foods and ice creams. The company is presently studying the market and will look to ...
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RADIO/TV
Turner channels put on good show
KIDS' entertainment channel, Cartoon Network, which enters its 10th year in India, has much to cheer. While the channel is clearly the leader in its genre, POGO, the second channel from the Turner Network has also done well for itself. Here are ...
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ADVERTISING
Ad Fest at Munnar
KERALA Ad Fest 2004 will be held in Munnar from November 27 to 29 under the auspices of Kerala Advertising Agencies Association. The arrangements for the conduct of this event have been completed, said Mr Joseph Chavara, State President and Dr. ...
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RETAILING
Samsung plans 600 retail counters
SAMSUNG Electronics on Tuesday announced it would be establishing 600 technology retail counters along with its partners as part of its IT retail initiative in the country, even as it announced a slew of new products, including X-30 Note PC and ...
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Amara Raja outlet in Thrissur
KOCHI: Automative battery manufacturer Amara Raja Batteries Ltd launched its first Amaron PitStop, a modern retail centre, in Thrissur on Monday. According to an official release here the PitStop centre, 44th in the country and the ...
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BRANDS
Radhakrishna Foodland to bring in global retail brand SPAR
RADHAKRISHNA Foodland Pvt Ltd, a food distribution company, has obtained a licence from an international food retail brand, SPAR, to introduce it in India. "This association will allow small independent retailers to have access to modern ...
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NEW PRODUCTS & SERVICES
Hyundai Mobile partners STC — Handsets launched; manufacturing unit on cards
HYUNDAI Mobile, a unit of South Korean conglomerate Hyundai Corp, has entered into a strategic partnership with State Trading Corporation for selling mobile phones in India. A memorandum of understanding was signed between the two companies under ...
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Australian firm to launch chilli drying oil
VICTORIAN Chemical Co (VCC) of Australia, a manufacturer of agricultural oleo chemicals, is launching Victoria Drying Oil (VDO) in Andhra Pradesh next month and subsequently in Karnataka. The company claims that VDO reduces the natural drying ...
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ABP-Star plans 24-hour Bengali news channel
ANANDA Bazar Patrika TV (ABP TV) and the Star Group today announced plans to launch a 24-hour news channel in Bengali. The roll out will be done through Media Content & Communications Services India Pvt Ltd, a joint venture of ABP TV and Star ..
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Sony unveils VAIO notebooks in India
SONY India Pvt Ltd on Tuesday launched its premium product, the VAIO range of personal computers in India. "The Sony VAIO notebook focuses on offering consumers new ways of enjoying computing and personal entertainment through a dynamic ...
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IBM India's new notebook
BANGALORE: IBM India has introduced notebook PC ThinkPad T42 with enhanced biometric capability and embedded security subsystem. Equipped with a fingerprint reader, the notebook provides easier access to password-protected information, ...
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Brand Quest
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