The Hindu Business Line : Samsung plans 600 retail counters

The Samsung CEO, Mr K.S. Kim, launching the Samsung new laptop in the Capital on Tuesday. Model Ms Mandira Bedi has YEPP MP3 players as ear rings and wears a Samsung SCX 4100, a digital multi-function device, on her arm. — Kamal Narang

New Delhi , Nov. 23

SAMSUNG Electronics on Tuesday announced it would be establishing 600 technology retail counters along with its partners as part of its IT retail initiative in the country, even as it announced a slew of new products, including X-30 Note PC and SyncMaster 730MP. Announcing Samsung's vision for IT Business for 2005, Mr K. S. Kim, President and CEO of Samsung South West Asia Regional Headquarters, said, "Our vision for the 21st century is to lead the digital convergence revolution. We aim to accelerate this transition through introduction of innovative digital products, thereby creating an aspirational digital lifestyle for the average Indian consumer."

As part of its strategy, the company will establish 600 technology retail counters along with its partners focusing on the new digital products, which have been launched on Tuesday — by the first quarter of 2005.

The retail strategy will have three key ingredients — table top displays, shop-in-shop and digital brand shops.

The company also announced the launch of SyncMaster 730 MP, the 17-inch TFT-LCD TV Monitor that comes with the `wise-link' technology where various digital gadgets can be connected directly to the display. The company is positioning the product as a true example of a digital lifestyle — having an integrated FM radio, a digital memory card reader and a full-fledged LDC TV functionality with a remote. It has also unveiled SCX 4100, the `world's smallest' digital multi-function device, which can scan, print and copy at the same time; and X-30 Note-PC, which is a thin mobile computing device.

With the new products and its focus on expanding its IT retail network, the company hopes to substantially increase its sales turnover in 2005. The company also announced new digital audio players, and a new range of personal laser printer platforms and multi-function laser printers.

Samsung India is a provider of high-tech information technology, telecom, consumer electronics and home appliances products.

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Samsung plans 600 retail counters