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Friday, Nov 26, 2004

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Animax bid to expand reach

Our Bureau

Mumbai , Nov. 25

ANIMAX, in a bid to consolidate and extend the reach of the channel across its viewers, is launching a ground level campaigning through the programme `Get Irfan to School Contest'.

The campaign targets school children in the 7-14 age group across Mumbai, Delhi, Bangalore, Kolkata and Hyderabad.

The contest covers over 500 schools across five cities and is estimated to reach 500,000 kids. The top two schools that send in most entries will get a chance to meet the Animax brand ambassador Irfan Pathan.

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