MARKETING
STRATEGY
Hyundai drops prices of Elantra
HYUNDAI seems to have perfected into a fine art the practice of dropping prices for a limited period on its models. This time round, it has reduced the price of its latest model — Elantra by over Rs 1 lakh and the offer will be open for ...
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Animax plans to go Hindi soon
ANIMAX, from the Sony Group, is bracing itself as competition among the kids' entertainment channel is getting stiffer with the launch of two new channels from the Disney stable. And, going Hindi, is definitely on the cards. Mr Rohit ...
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IPR
`Use of same trademark by more than one person permissible'
DESPITE the statutory bar on use of same trademark by more than one person, keeping in mind the intention of the parties as indicated in any deed of agreement entered into by them, they should be permitted to use the trademark, the Intellectual ...
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ADVERTISING
New Boroplus ad featuring Big B
PERSONAL and healthcare major, Emami, has launched its latest advertising campaign featuring megastar Amitabh Bachchan, this time for Boroplus, one of its power brands. Mr Bachchan has already featured in two Emami's ad campaigns - for ...
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RETAILING
DCM Shriram to retail BPCL petrol — In talks with ICICI Bank for extension counters
The BPCL vend dealership would be in the name of Hariyali Kisan Bazaar (HKB), which owns the land. BPCL is to lease the land from HKB, set up the pump at its own cost and then hand it over to HKB for running it.
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`Better delivery systems must to sustain retail boom'
INDIAN Retail Summit 2004 got off to a flying start on Friday with scores of representatives from the industry flocking the event. The inaugural event was chaired by Ms Chanda Kochhar, Executive Director, ICICI Bank. Speaking on the occasion, ...
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FDI in retail: Industry cautiously optimistic
RETAIL industry players have welcome the move by Government of India to allow FDI in retail of specific brand of products. Following this, foreign companies in certain categories, can sell products through their own retail shops in the ...
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TRENDS
UB, SABMiller on bottle buying binge
INDIAN brewers have injected about 250 million new returnable glass bottles into the beer market during the last nine months to beat down prices of recycled bottles. The soaring prices of recycled bottles, which went over Rs 7 per bottle as ...
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Fixed lines outnumber cellphones in most circles
WHILE the cellular subscription across the country has crossed the fixed line users base, in reality more than 50 per cent of the circles have a higher number of fixed line subscribers compared to mobile users. Of the 23 telecom circles in the ...
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NEW PRODUCTS & SERVICES
Indian Immunologicals launches Nimesulide injection for animals
INDIAN Immunologicals Ltd (IIL), the wholly owned subsidiary of the National Dairy Development Board (NDDB), announced the launch of the world's first Nimesulide injection for animals on Friday. Speaking to newspersons, Dr T. Sreevardhana, ...
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Brand Quest
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