MARKETING
COURTS/LEGAL ISSUES
FX logo: Delhi HC dismisses plea from 20th Century Fox
THE Delhi High Court has dismissed a petition filed by Twentieth Century Fox Film Corporation over the use of mark `FX' against Essel Group's ASC Enterprises Ltd and Zee Telefilms Ltd. FX channel is an English Action movie channel of Zee ...
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ADVERTISING
Advertisers' connect to Indian diaspora in US
IT'S not just the domestic markets that Indian companies wish to target. The growing Indian diaspora in the US is also becoming an attractive market for players such as Jet Airways, ICICI Bank, Reliance Infocomm, besides big and small food ...
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Sugar confectionery sector cuts adspend
IT appears as if the slackening growth rate of the Rs 1,600-crore sugar confectionery industry has had an adverse impact on this category's advertising spends as well. For the first time in the last four years, advertising spends have fallen. ...
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Local, retail advertisers dominate radio
THE verdict is finally out. FM radio stations have managed to attract a set of advertisers quite different from the traditional television and print media. According to the first report of Radio AdEx, as a result of a collaborative effort ...
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PROMOTIONS & OFFERS
Wipro Christmas offer
KOCHI: Wipro Consumer Care has launched its Christmas bonanza scheme, where traders in the State will get a chance to win a Maruti Omni Van containing an undisclosed number of bulbs. The Maruti van, which contains an undisclosed number ...
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RETAILING
Holiday frenzy keeps US retailers hopeful
RETAILERS and retail outlets have not exactly opened the champagne bottles to celebrate sales for the holiday season; but if the first weekend after Thanksgiving is anything to go by, there is cause for some guarded optimism. With stores and ...
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IOC to build LPG bottling infrastructure in Mauritius
Drawing a parallel with its business in Sri Lanka spearheaded by Lanka IOC, which has already taken control of 25 per cent market share in the retail market, the sources said that the company expected to do better in Mauritius.
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NEW PRODUCTS & SERVICES
Ranbaxy wins Abbott lawsuit; launches clarithromycin in UK
FOLLOWING a favourable ruling by a court in the UK against a lawsuit filed by the US-based Abbott Laboratories, Ranbaxy Laboratories Ltd has launched clarithromycin in the UK market. Abbott had gone to court seeking to prevent the Indian pharma ...
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Kinetic Comet hits the road
HYDERABAD: A Hyderabad-based bike lover and a businessman by profession Mr Saketh Ram has acquired the top of the line Kinetic Comet 250 motorbike, becoming the first to own this recently introduced bike. Speaking about his Comet, Mr ...
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Airtel unveils new facilities in Kerala
KOCHI: Airtel has announced the launch of EDGE (enhanced data rate for global evolution) services in the State. With data transfer speeds between 100-200 kbps, customers will be able to experience the rich multimedia content, including ...
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Brand Quest
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