MARKETING
STRATEGY
Ozone to foray into fairness cream market with Nomarks
THE Rs 1,000-crore fairness cream market is in a churn. Dominated by Hindustan Lever Ltd's (HLL) brand Fair & Lovely (which commands 70 per cent market share according to industry estimates), the market is likely to witness a new entry within the
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Gold's Gym opens Chennai centre
GOLD'S Gym, a US-based international chain, has set up a fitness centre in Chennai. According to Mr G. Ramachandran, Director, Gold's Gym, the Chennai fitness centre is its first outside Mumbai where it has three centres. To the Chennai fitness ...
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AWARDS & HONOURS
Big Bang 2004 ad awards
THE Advertising Club, Bangalore, will honour the most creative advertisement campaigns of the year with `Big Bang 2004 Awards' on the December 4 at SpeedZone. The best creative campaigns from agencies across Bangalore and other centres in the ...
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DIRECT MARKETING
Yes Bank plans direct marketing
YES Bank will soon explore more direct channels for communication with its target audience besides adopting mass media advertising as part of its differentiation strategy. Mr Rana Kapoor, Managing Director and CEO of Yes Bank, in a press ...
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MARKET SHARES
Share of Indian ships in overseas trade is 15 pc
THE declining trend of Indian ships in the country's overseas trade has relegated India's position in the world maritime trade. The share of Indian ships in the overseas trade is at a meagre 15.14 per cent during 2002-03, while foreign ships ...
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RETAILING
Tata Coffee launches new retail initiative
TATA Coffee is targeting the number two position in the branded filter coffee segment by selling its entire production in value-added form. Mr Bean Coffee Junction is the company's latest retailing initiative that not only offers freshly ...
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IOC retail outlets in Chikmagalur dist
MANGALORE: Two new retail outlets of Indian Oil Corporation (IOC) Ltd will be operational in Chikmagalur district from Thursday. A press release by the IOC said here on Wednesday that these outlets would come up on the Mangalore road ...
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Bose Corpn launches outlet in Hyderabad
BOSE Corporation has expanded its operations in South India with the launch of its first retail outlet in Hyderabad. Announcing the launch of `The Bose Store' on Wednesday, Mr Ratish Pandey, General Manager, Bose Corporation India Private Ltd, ...
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NEW PRODUCTS & SERVICES
Godfrey Phillips launches mobile smoking lounge
GIVING smokers a special room for their indulgence, Godfrey Phillips has opened a mobile smoking lounge (MSL) here. The air-conditioned lounge allows smokers over the age of 18 years to step in and smoke, Ms Nita Kapoor, Senior Vice-President ...
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Reliance Info announces unlimited surfing offer
RELIANCE Infocomm today announced unlimited Internet surfing at Rs 650 a month for its subscribers subject to data downloads of up to 1 GB, and unlimited data downloads for Rs 1,500 a month, as part of the full suite of ISP services that it has ...
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palmOne unveils new smartphone, handheld
PALMONE, Inc today announced the launch of the Treo600 smartphone and Tungsten T5 handheld in the country and indicated that it continues to explore India as a possible software location. "We continue to explore this possibility, but we have ...
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Brand Quest
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