MARKETING
STRATEGY
Revived Hakoba plans lifestyle zone foray
From merely being some fine piece of embroidery on pastel fabric, Hakoba has set out to ride the retail revolution as a lifestyle name, within the country and abroad, all from the South. In the recent months, it has already shown up as ...
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RETAILING
Charak Pharma to set up ayurvedic clinics
KERALA'S popular Arya Vaidya Sala model of dispensing ayurvedic treatment and medicines seems to be catching on. The Mumbai-based Charak Pharma has ventured into setting up ayurvedic clinics "to dispense holistic treatment", particularly for ...
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OUTLOOK
Radico eyes Rs 1,000-cr turnover this fiscal
RADICO Khaitan Ltd has targeted to achieve a turnover of Rs 1,000 crore in the current fiscal as against Rs 724 crore last year. The company, which has launched its Old Admiral Whisky in Southern markets last year, is now planning to expand ...
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NEW PRODUCTS & SERVICES
Global luggage brand Carlton gets `ready for the world'
GEARING up to launch its newly acquired global luggage brand, Carlton, VIP Industries has appointed Ambience Publicis as its advertising agency while WPP group company Maxxus will be handling the media duties. An ad budget of nearly Rs 10 ...
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Enfield launches new Bullet 500
ROYAL Enfield, an Eicher group company, has launched a new Bullet 500 with electric start for the domestic market. According to the company's Chief Executive Officer, Mr Ramesh C. Maheshwari, the Bullet 500 is aimed at the riding enthusiast. ...
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Dabur launches packaged soup under Hommade brand
DABUR Foods on Thursday announced its entry into the Rs 40-crore ready-to-use packaged soup market under the Hommade brand. The three variants introduced in the form of liquid soup concentrates are tomato, mushroom and sweet corn. The ...
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Bata targets 12 pc rise in sales, plans another VRS
BATA India Ltd — the country's largest manufacturer of footwear products — is targeting a 12 per cent jump in turnover at Rs 840 crore in 2005, against estimates of Rs 750 crore for the current year. The company is planning to ...
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Ford launches Endeavour Hurricane in Chennai
FORD India on Thursday said it was launching Ford Endeavour with Hurricane Gear, a variant of its sports utility vehicle, at an ex-showroom price of Rs 14.57 lakh in Chennai for the 4x2 version. According to a Ford India press release, the Ford ...
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Brand Quest
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