Financial Daily from THE HINDU group of publications
Friday, Dec 03, 2004
Financial Daily from THE HINDU group of publications Friday, Dec 03, 2004 |
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Marketing
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Outlook Radico eyes Rs 1,000-cr turnover this fiscal Our Bureau
Hyderabad , Dec. 2 RADICO Khaitan Ltd has targeted to achieve a turnover of Rs 1,000 crore in the current fiscal as against Rs 724 crore last year. The company, which has launched its Old Admiral Whisky in Southern markets last year, is now planning to expand the brand across the country. According to the Radico Assistant Vice-President, Mr B.S. Ranganath, the company was expected to increase its market share in Andhra Pradesh to eight per cent this year from about five per cent last year. The target for next fiscal is to corner a 10 per cent share in the Rs 3,800-crore liquor market in the State. Mr Ranganath told newspersons here on Thursday that the company had taken Bollywood star Katrina Kaif as the face for its advertising campaign for Old Admiral brands.
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