MARKETING
STRATEGY
Cobra Beer plans brewery in AP
COBRA Beer, owned and managed by the India-born British billionaire, Mr Karan Billimoria, would soon unveil plans for its first greenfield brewery in the country in Andhra Pradesh. This follows the State Government's recent move to lift a ...
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Airtel bets on ringback service to woo Gen X
`Youngsters want to have fun, they love music and they love innovation and that is what this service is all about.'
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Air India, Indian Bank unveil schemes for travel to Singapore
AIR India, in partnership with Indian Bank, has introduced travel schemes to Singapore offering travellers the option of loans on equated monthly instalments (EMIs) through the bank's branches in Tamil Nadu. The schemes are in line with the ...
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Skoda launches upgrade scheme
SKODA Auto India, a group company of the German automotive major, Volkswagen AG, has rolled out an innovative branded upgrade programme christened Signature here today. It plans to launch a range of cars in 2005 entering new segment categories ...
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AirTel to screen films on mobiles
HYDERABAD: AirTel on Monday announced its new initiative, wherein it would be able to screen a full-length movie on high-end mobile phones. Claimed to be the first such operator to do so, it is premiering Arindam Chaudhary's film `Rok ...
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ADVERTISING
JL Morison to seek services of healthcare ad agency
HAVING made a foray into the OTC sector, J. L. Morison (India) Ltd is now scouting for a healthcare communications agency to create awareness for its brands such as Emoform and Carnation Corn Caps. Mr Jimmy R. Anklesaria, Managing Director, J. ...
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RETAILING
Open retail sector for FDI: AT Kearney
OPENING up the retail sector to foreign direct investment (FDI) and according it an industry status were among some of the essential measures that this sector of the economy needs, according to management consultant, AT Kearney. Addressing a ...
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78 pc HPCL outlets company-controlled
WITH 78 per cent of its 6,200-odd retail outlets being company-controlled, Hindustan Petroleum Corporation Ltd feels it has secured its network against any poaching by other companies. These dealerships sell 85 per cent of its products. Only ...
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Brand Quest
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