The Hindu Business Line : AirTel to screen films on mobiles

HYDERABAD: AirTel on Monday announced its new initiative, wherein it would be able to screen a full-length movie on high-end mobile phones. Claimed to be the first such operator to do so, it is premiering Arindam Chaudhary's film `Rok Sako To Rok Lo' on AirTel's mobile portal on Thursday.

The Chief Executive Officer of Bharti Cellular, Andhra Pradesh, Mr K. Srinivas, said in a statement, "This represents our latest initiative to usher in a new era of technological innovation to redefine the mobile experience of customers."

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