The Hindu Business Line : Sunday, December 12, 2004

STRATEGY
French hotel steps in to lure Indian travellers
WHILE a lot has been written about the expensive tastes and buying capacity of the Indian traveller abroad, this could well rank as his highest acknowledgement yet. The Hotel Plaza Athénée, a top-of-the-line French hotel, has sent its ... More

ADVERTISING
India-Bangladesh cricket series no big deal for advertisers
THE Indian cricket team's tour of Bangladesh may not have been the most eagerly awaited series, but the threat by a radical Bangladeshi group on them put the series under the spotlight. And sports broadcaster ESPN-Star Sports is hoping that this ... More

PROMOTIONS & OFFERS
Singapore to tap more tourists through `fashion festival'
THE Singapore Tourism Board foresees Indian tourists as major audiences for the upcoming `Singapore Fashion Festival' to be organised in Singapore between March 25 and April 2, 2005. A preview of the designs and themes to be showcased at the ... More

NEW PRODUCTS & SERVICES
Music channel VH1 launch soon
VH1, the music channel, which takes off where MTV leaves, has finally made it to Indian television. MTV Networks India and Zee-Turner, the distribution arm of Zee Telefilms and Turner International India, have joined hands to bring VH1 into ... More

Brand Quest

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Chennai port holds decision to cut charges for Hyundai cars

French hotel steps in to lure Indian travellers

Kamal Nath sets merchandise export targets till 2008-09

Looking back
Dec. 5-Dec. 11
BSNL moves ASCI against Airtel advertisement

Cobra Beer plans brewery in AP