MARKETING
STRATEGY
`RCI efforts to promote gifting holidays fruitful'
IT'S not the conventional gift that one expects to receive for a wedding or an anniversary, but it's as precious as any of those because it promises an experience and some time away from the quotidian. Gifting holidays has become a big trend, ...
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PROMOTIONS & OFFERS
Airtel offers downloads of M.F. Hussain paintings
AIRTEL customers can now download paintings of artist, Mr M.F. Hussain as wallpapers on their mobile phones. This facility is being made available on the service's Airtel Live mobile entertainment portal that has reached a penetration level of ...
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Pondy Tourism plans 360-degree campaign
PONDICHERRY Tourism is all set to project Pondicherry as the most happening holiday destination. The tourism body recently kicked off a 360-degree campaign, which includes a series of below-the-line activities, cross-promotions, PR activities, ...
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RETAILING
Royal Classic invests Rs 70 cr to strengthen supply chain
ROYAL Classic group, major supplier of fabrics and garments to leading international brands such as Wal-Mart, has made fresh investment of more than Rs 70 crore to strengthen its supply chain straddling both backward and forward integration, ...
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TRENDS
Subbulakshmi's voice still bestseller for Saregama
TIME hasn't been able to wither the popularity of M. S. Subbulakshmi's music. Her first full-length album for the Gramophone Company of India (GCI), which was recorded over 40 years ago, still manages to sell over 2 lakh copies every year. The ...
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NEW PRODUCTS & SERVICES
New TV model
KOCHI: Super Cassettes Industries Ltd has launched its first True Flat TV model, T-series Planus-21 in the Kerala market. Loaded with its registered `Safe Eye' technology to reduce the strain on eyes and other world-class features, the ...
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MTV's ethnic channels in US
MTV has announced three new customised MTV channels specifically designed to super-serve ethnic populations in the US. These channels will feature the best music and shows from MTV's international channels and original programming, promos and ...
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Kids emulsion paints
KOCHI: Agsar Paints Pvt Ltd has launched the Agsar Ranger Kids Emulsion, a range of 12 interior premium emulsion paints targeted at kids. The concept of a separate colouring pattern for kids has been prevalent globally for more than a ...
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Brand Quest
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