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Wednesday, Dec 15, 2004

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Polaris BPO unveils credit card biz solution

Our Bureau

Chennai , Dec. 14

OPTIMUS, the wholly owned business process outsourcing (BPO) subsidiary of Polaris Software Lab Ltd, on Tuesday launched OPTIMUM T, a comprehensive business infrastructure solution, to support the credit card market.

The solution offers banks the complete portfolio of technology, infrastructure and business services required to build a profitable cards portfolio, says a company press release.

OPTIMUM T offers transaction processing services and business consultancy in all areas of the credit card business, including customer acquisition, retention, running loyalty programmes and collections. This will aid banks in leveraging best practices and knowledge gained from global markets, the release said.

Mr Govind Singhal, Chief Executive Officer, Optimus, said as a first step, the product would be offered to Indian banks, and later to the Asia Pacific and global markets. Its service portfolio, which is powered by Intellect Cards, offers banks the advantage of a readily hosted, scalable technology platform.

Mr Arun Jain, CMD and CEO, Polaris, said the OPTIMUM T launch is part of the group's strategic initiative to offer clients the combined benefits of product technology, outsourcing and domain expertise.

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