• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Bangalore , Dec. 14

ROYAL Classic group, major supplier of fabrics and garments to leading international brands such as Wal-Mart, has made fresh investment of more than Rs 70 crore to strengthen its supply chain straddling both backward and forward integration, which includes setting up company-owned retail outlets.

Mr R. Sivaram, Executive Director, said that with the free trade regime slated to come into force by next month, the company is aiming at expanding its exports.

It expects to achieve a turnover of Rs 235 crore during the current fiscal, which comprises both fabric and garments sales to both domestic and international markets.

It has projected its turnover to touch Rs 300 crore by next year. Royal Classic would also be building its brand - Royal Polo - across the country in phases, while focusing on the southern region. It markets its garments aimed at mid-price segment of Rs 500 to Rs 900.

The company opened its second outlet in Bangalore on Monday as part of strengthening the retail distribution of garments. Besides two outlets in Bangalore, it has nine outlets marketing its garments — both men's and women's wear — and multi-brand stores in Hyderabad, Indore, Chennai and Coimbatore.

Mr Sivaram told Business Line that the WTO regime would give a boost to Indian garments.

But it is imperative for the small and medium-scale units to consolidate their facilities and also leverage on their strengths to jointly tap the lucrative markets abroad.

He felt that the small and medium units should carefully plan their investments to rationalise the cost of production.

More Stories on : Retailing | Readymade Garments

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
`RCI efforts to promote gifting holidays fruitful'

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line