The Hindu Business Line : Thursday, December 16, 2004

STRATEGY
Hindi films bank on Web to weave spell overseas
FILM production companies are beginning to use the information superhighway as a primary medium to drive their movie promotions in markets overseas. While big-ticket production companies such as BR Films, Mukta Arts and Venus Films have flagged ... More

Telequote offers commodity prices on mobile phones
TELEQUOTE, a worldwide financial information service provider, on Wednesday announced the launch of TQPda, a mobile version of real time quotes and technical analysis charting software in India. TQPda is a sophisticated application, which ... More

Zee-Turner plans new bouquet, to revise subscription rate
IN order to consolidate its position as a distribution platform, Zee-Turner has decided to launch of a new bouquet and revise its subscription rate for its existing bouquet. From January 1, the new bouquet will comprise of five channels — ... More

Disney channels to go on air from tomorrow
INDIA is a priority market and central to the emerging markets strategy of Walt Disney. Therefore, Walt Disney has embarked on localisation of content from day one, officials of the media and entertainment company said today at the launch of two ... More

INSIGHT
FDI in retail sector — A trade policy for trade
The pan-chewing, dhoti-clad, English-ignorant retail trader should not be seen as `inefficient' and `cost ineffective' who needs to be bleached by globally-accepted detergents. What they need is a level playing field, in the full sense of the term, w ith access to affordable credit and the abolition of inspector raj in the form of harassment by the various arms of the government, says R. Vaidyanathan. More

ADVERTISING
`TV channels spend most on newspaper advertising'
WHEN it comes to promoting themselves or their programmes through other media, television channels spend more on newspapers than radio and magazines. A study for July-September 2004 done by Radio AdEx, a division of TAM Media Research, shows ... More

PROMOTIONS & OFFERS
Cigarette, gutka makers step up promos
IT'S almost like the proverbial Hydra. The Government may have struck a blow on tobacco companies by banning advertisements, but cigarette and gutka manufacturers have reared their heads again by aggressively making promotional offers. Godfrey ... More

Giant ideas
Brand abmassadors for mobile service provider Idea, Hiroyuki Tachibana and Motohashi Kenichiro, show off their agility in Kochi.

MARKETING RESEARCH
HMSI, Honda Siel top TNS dealer satisfaction survey
HONDA Motorcycle & Scooters (HMSI) and Honda Siel Cars (HSCI) rank highest in dealer satisfaction with their principals in the two- and four-wheeler industry segments, respectively, according to the findings of the `2004 Dealer Satisfaction ... More

Owner delight with new models has improved: J.D. Power
OWNER delight with new vehicles in India improved for the sixth consecutive year, according to the J.D. Power Asia Pacific 2004 India Automotive Performance, Execution and Layout (APEAL) StudySM released today. The industry improved 15 index ... More

PC market headed for boom: Forrester
THE PC market in India is set to witness a massive growth, according to a Forrester report that predicts the number of PC users in the country to top 80 million by 2010. "The number of PC users in India will top 80 million. PC adoption in India ... More

NEW PRODUCTS & SERVICES
Prasar Bharati's DTH telecast from today
THE Prasar Bharati-proposed direct-to-home (DTH) venture will finally commence operations from Thursday. For starters 33 television channels and 12 radio channels will be on offer. Speaking to newspersons after the board meeting, Mr K.S. Sarma, ... More

CavinKare launches Fairever variant
IN a bid to increase its market share, CavinKare has launched a fruit vitaliser variant of its fairness cream brand Fairever. The fairness cream market is dominated by Hindustan Lever's Fair and Lovely, which has a market share of about 80 per ... More

Kirti launches new brands, eyes domestic market
EYEING the fast growing branded domestic jewellery market, Kirti Ornaments, part of the Mumbai-based Dimexon Group, has announced the launch of two of its brands — Rangoli and Nityah — that blend modern designs with traditional ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Pick a Winner Stock Market Contest

Top Stories
Rural consumption 50% more than urban

Vision 2010 for textiles sees 12 m new jobs

PC market headed for boom: Forrester

Sharp rise in rabi oilseeds coverage

Global pepper production pegged lower by 11 pc

`Prospects for Iran-India gas pipeline look good'