Financial Daily from THE HINDU group of publications
Tuesday, Dec 21, 2004
Financial Daily from THE HINDU group of publications Tuesday, Dec 21, 2004 |
|
|
|
|
|
Marketing
-
Retailing XTRACARE outlets unveiled in Kerala Our Bureau
KOCHI: As part of its retail branding exercise, Indian Oil has unveiled a total of 17 XTRACARE retail outlets in the State. The launch is a culmination of a series of planning in retail design, product and service upgradation, capability training, automation, loyalty programme, retail site management techniques all benchmarked to global standards, Mr B.Ashok, DGM, Kerala State Office, said in a release. The XTRACARE retail branding exercise was kick-started with a countrywide retail transformation project nicknamed `Operation Everest' in mid 2003. Over 1,000 outlets were included as part of the campaign.
More Stories on : Retailing | Brands | Petroleum | Kerala
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2004, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|