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Tuesday, Dec 21, 2004

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Tata Motors, MG Rover to roll out new versions in UK, European markets

Our Bureau

Mumbai , Dec. 20

TATA Motors Ltd and Phoenix/MG Rover Group, in a joint statement today, reiterated their commitment to the City Rover in the UK and European markets.

"The annual business plan review that assessed market dynamics and competitive offerings in the UK market, has led to suitable adjustments, which will contribute to a stronger offering in the market place,'' the statement said.

According to it, the City Rover project will see added momentum with new product versions and entry into new markets. The companies plan to introduce left hand drive models of the car that will form the basis of its entry into European markets.

Additionally, they have agreed on the potential inclusion of a turbo-diesel version of the City Rover.

"Mr Rod Ramsay, Managing Director, MG Rover - Sales & Marketing, stated that the City Rover and its new versions will enable the company to position itself more aggressively in the small car/city car segment in the UK and European markets. The success in this segment would be an important element of the Group's strategy, going forward,'' the official note said.

However, it remained silent on whether there would be any price correction for the car, sales of which in 2004 has stayed below expectation. Foreign news reports put the UK sales figure at 6000 units.

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